WILLY is designed and made in Los Angeles. Why? We think a better place is hard to find. Our clothes are made for the California lifestyle: active, innovative and independent. We've partnered with local factories so we can ensure quality and create American jobs.

It took us three years of development to create our core collection. All our gear is based on extensive research, rigorous testing and obsessive attention to detail. We choose our materials based on performance and feel, sourcing textiles from a handful of mills we trust.

WILLY colors are named after our favorite places across California. We hope they transport you to the serene seas of Malibu, timeless theaters of Hollywood and snow-capped mountains of Tahoe.


Moisture Wicking

Performance Fabrics


Comfort Guaranteed

Four-Way Stretch

Made in California


We met at the University of Virginia. You can probably guess what we dressed like. From there, we both got into investment banking. We’re sure you know that uniform, too. After a while, our paths split. Jeff moved to London with his family. Charles left his job to start a cupcake bakery with his wife, Candace. (It’s called Sprinkles. They started a pizza place too, Pizzana.)

In 2015, Jeff and his family moved to LA and we found ourselves coaching our kids’ soccer teams. We really didn’t have anything to wear. Our schedules were all over the place. We would be in a meeting one minute, and late for soccer practice the next. Our old nine-to-fiver suits had no place on the field. But slick workout gear and technical apparel didn’t work for us at work. We needed clothes that worked for us, and all the other guys like us, who wanted to get dressed once, and be ready for pretty much anything.

That’s why we made WILLY. We hope it fits your life.

Charles Nelson and Jeff Sockwell


  • "The brand that swayed [Hollywood execs] to cross over to the (much more) casual side is Willy California."

  • “Willy California... has set out to create the perfect wardrobe."

  • “[Willy California] has fashioned a new uniform for guys, using soft performance fabrics.”