10% OF EVERY SALE WILL BE DONATED TO NO KID HUNGRY’S CORONAVIRUS RESPONSE

OUR STORY

WILLY is designed and made in Los Angeles. Why? We think a better place is hard to find. Our clothes are made for the California lifestyle: active, innovative, and doing your own thing. It took over three years of development to land on our core collection. Our fits are based on extensive research and obsessive attention to detail so we've partnered with factories in Los Angeles so that we can stay involved and make sure things turn out right. We choose our materials based on performance and feel, and source textiles from a handful of mills that we trust. We named our colors after our favorite places across the state that have played an important part in our lives. We want you to wear WILLY all the time, so it's made with that level of quality in mind.

THE WILLY ADVANTAGE

Moisture Wicking

Performance Fabrics

Anti-Microbial

Comfort Guaranteed

Four-Way Stretch

Made in Los Angeles

OUR FOUNDERS

We met at the University of Virginia. You can probably guess what we dressed like. From there, we both got into investment banking. We’re sure you know that uniform, too. After a while, our paths split. Jeff moved to London with his family. Charles left his job to start a cupcake bakery with his wife, Candace. (It’s called Sprinkles. They started a pizza place too, Pizzana.)

In 2015, Jeff and his family moved to LA and we found ourselves coaching our kids’ soccer teams. We really didn’t have anything to wear. Our schedules were all over the place. We would be in a meeting one minute, and late for soccer practice the next. Our old nine-to-fiver suits had no place on the field. But slick workout gear and technical apparel didn’t work for us at work. We needed clothes that worked for us, and all the other guys like us, who wanted to get dressed once, and be ready for pretty much anything.

That’s why we made WILLY. We hope it fits your life.

Charles Nelson and Jeff Sockwell
Founders

IN THE PRESS

  • "The brand that swayed [Hollywood execs] to cross over to the (much more) casual side is Willy California."

  • “Willy California... has set out to create the perfect wardrobe."

  • “[Willy California] has fashioned a new uniform for guys, using soft performance fabrics.”