WILLY is designed and made in Los Angeles. Why? We think a better place is hard to find. Our clothes are made for the California lifestyle: active, innovative, and doing your own thing. It took over three years of development to land on our core collection. Our fits are based on extensive research and obsessive attention to detail so we've partnered with factories in Los Angeles so that we can stay involved and make sure things turn out right. We choose our materials based on performance and feel, and source textiles from a handful of mills that we trust. We named our colors after our favorite places across the state that have played an important part in our lives. We want you to wear WILLY all the time, so it's made with that level of quality in mind.